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The Zen of SEO – SEO Is Everything and Nothing

January 30, 2014 0 Comments
The Zen of SEO – SEO Is Everything and Nothing

There is no spoon … or SEO You may remember that scene in The Matrix where Neo (Keanu Reaves) realizes “there is no spoon”.  In the movie he is coming to understand the nature of reality. Just as Neo realized that there is no spoon, it is important for you as a business owner to […]

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Facebook’s Latest Changes for Business Pages – It’s Good News!

January 22, 2014 0 Comments
Facebook’s Latest Changes for Business Pages – It’s Good News!

Facebook has tweaked it’s News Feed algorithm again. Yes, again. But this is a good change for those of us who have a Facebook Business page as Amy Porterfield explained in her recent blog post. Here’s the gist of the changes: First, we will see less text only posts in our News Feeds as these […]

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Great Blog Posts: What Beer, Christmas, and Marketing Psychology Have in Common

December 10, 2013 0 Comments
Great Blog Posts: What Beer, Christmas, and Marketing Psychology Have in Common

The “Great Blog Posts” is a segment where I share a blog post that got my attention, add it to my swipe file, and discuss what the author did well. Though my marketing spider-senses usually guard me against being swept away by scarcity, I couldn’t resist clicking a link entitled “read this post while you […]

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SEO Is Not an Island

November 29, 2013 0 Comments
SEO Is Not an Island

Hype is a tricky thing.  We’ve all seen movie trailers, for example, that excite us about a movie that’s coming soon, then we’ve watched the movie only to be disappointed.  Consider the riveting trailers for the new Man of Steel (2013 Super Man movie).  But the movie was just okay.  Perhaps if the character looked […]

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Secrets to Writing a Home Page (for Business) that Isn’t Losing You Money

November 19, 2013 0 Comments
Secrets to Writing a Home Page (for Business) that Isn’t Losing You Money

Let’s be honest here and admit that the content on most medium and small business home pages is bad … in fact it’s downright awful.  But you’re going to learn today how to stand out and not have a horrible home page, like most of your competition. A website is not a resume (or boring […]

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How to Become an Editing Wizard

November 1, 2013 0 Comments
How to Become an Editing Wizard

When done well, writing can seem almost like magic.  It can take you away from your troubles and the everyday.  It can teach you something new with a profundity and grace that stops you in your tracks.  It can persuade you to believe in or disbelieve something. This magic comes when a writer has deeply […]

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7 Secrets to Writing a Lead that They’ll Love

October 24, 2013 0 Comments
7 Secrets to Writing a Lead that They’ll Love

The lead is one of the hardest parts of writing.  So much depends on so few words.  If you mess it up you lose your reader, possibly forever. Writing your lead (or lede) is made doubly hard because it comes at the beginning (of your writing).  Your mind is still thinking about other stuff.  Like […]

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Has Google Ruined Your Google Analytics Organic Search Data?

September 26, 2013 0 Comments
Has Google Ruined Your Google Analytics Organic Search Data?

As the rest of the world sleeps, SEOs can be heard drumming on their keyboards in the attempt to fall in line with the law of the land.  Usually when there’s a change in search, the world just goes on sleeping, while SEOs drum away.  The latest changes to privacy and Google Analytics data, however, […]

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How to Start Writing and Beat Writer’s Block

September 22, 2013 0 Comments
How to Start Writing and Beat Writer’s Block

The Hardest Part of Writing … Ernest Hemingway once wrote, “there is nothing to writing.  All you do is sit down at the typewriter and bleed.” That doesn’t sound hard … or enjoyable, but at least it is honest.  And that’s okay because writing isn’t always easy.  Some people have this vision of the writer […]

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The Art of Choosing a Topic for Your Blog Post

September 16, 2013 0 Comments
The Art of Choosing a Topic for Your Blog Post

This post is the result of a 22 year scheme culminating in this glorious moment. 22 years ago I was in grade 3 preparing a speech for Mrs. Travers’ English class.  In those days I was a chubby little muffin, uncomfortable with public speaking, but no more than the next kid. I was having trouble […]

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